Health insurer ‘Zorg en Zekerheid’ is close to the people in the region and wants to actively position itself as socially involved by creating a positive brand experience.
Zorg en Zekerheid is committed and gives special attention and time to these people. We came up with the idea “Een sportief gebaar voor elkaar” which enables the health insurer to offer people the opportunity to be physically present and experience a live sports match as never before.
As a kick-off, visually impaired people were invited to watch a live Dutch Basketball League game with the help of headphones. A special reporter gave live coverage of the match. With this special experience, Zorg en Zekerheid was able to make a difference and significantly improve the brand experience among the target group.