T-Mobile wanted to be the first to position itself as the ideal telecom provider abroad with the best products and online services for data roaming.
Meet skipper Saar, the protagonist of the “Data Roam Like Home” campaign developed by us. Saar takes you on a journey to and through Hamburg in several commercials. Here you will discover how she finds her way, keeps in touch with family, shares locations on Facebook and easily manages her data usage. Just like home.
In an online storytelling campaign in which YouTube and retargetting were leading, we made the target group aware of their behavior through a linked series of videos and online advertising via retargetting and taught them the knowledge to take away that fear.