As a mortgage bank, NIBC Direct wants to claim a stronger position in the target group of mortgage advisors based on the products and services. And show advisors and consumers that the mortgage conditions are very competitive.
Based on this insight, the pay-off “Als je het goed bekijkt…” came naturally out our creative team. Because a NIBC Direct mortgage, if you look closely; may suit your personal situation better, makes more possible than you think. And if you look closely your decision may be different in your favor.
To reach intermediaries, we developed an informative storytelling campaign based on recognizable mortgage situations. Translated into commercials, social content and online magazines.
For consumers we developed a brand campaign that linked to current events related to the VAR in soccer.