Sustainable message
Ambition_
Lot wanted to promote its sustainability mortgage to potential home buyers in the third quarter of 2020. As an extra motivator, they had the chance to win a solar panel voucher worth € 2500.
Solution_
A small, self-folding cardboard “solar house” with LED lighting became the visual element of the campaign.
Via a friendly, sustainably produced direct mail intermediaries were reached to promote the sustainability mortgage to potential home buyers. To have a chance to win that solar panel voucher.
For extra attention the campaign was posted on Facebook, Instagram and Linkedin. You could register via the intermediary and on an action page.
