Sustainable message
from Lot_

Ambition_

Lot wanted to promote its sustainability mortgage to potential home buyers in the third quarter of 2020. As an extra motivator, they had the chance to win a solar panel voucher worth € 2500.

Solution_

A small, self-folding cardboard “solar house” with LED lighting became the visual element of the campaign.

Via a friendly, sustainably produced direct mail intermediaries were reached to promote the sustainability mortgage to potential home buyers. To have a chance to win that solar panel voucher.

For extra attention the campaign was posted on Facebook, Instagram and Linkedin. You could register via the intermediary and on an action page.

Let’s talk about your ambition_