Intersport wants to enthuse all football players who are at home during the Corona period for the start of the new season with the latest outfits and accessories.
Due to the Corona pandemic, there is no football. The competition has come to a standstill, the fields are empty, the dressing rooms have been abandoned … But that doesn’t stop the real football fanatic from getting ready for when he or she can finally go back on the field.
In order to prepare football players in the Netherlands for the new season and to prepare for the latest Intersport collections, outfits, bags and accessories, we developed the retail campaign; “Prepare to Play On”#youbetterbeready, because your opponent is too!
The campaign is communicated through several offline and online channels and (in-store) activations.